HEAVEN + HELLTHY was founded in 2013 by Athena Simpson. Athena has suffered with food allergies since childhood and on her path to wellness became a vegan. After struggling for years to find allergy friendly desserts that don’t compensate on taste or quality, she founded Heaven & Hellthy to create a solution.
Athena’s career started in marketing and the production side of music and entertainment. She toured the US working on music festivals before landing in Los Angeles to further pursue her career in those fields. In 2010 she moved to London where she produced marketing campaigns and events all over the world.
Now, with HEAVEN + HELLTHY, she is committed to breaking the stigma that allergy-free and vegan desserts are lacking in taste.